--- title: "Metal Buildings Case Study — $890K Pipeline | AMARQUEZ" description: "How we generated an $890K pipeline from just $18K in ad spend for a metal buildings company competing against national players — using custom funnels, CRM integration, and deep keyword research." lang: en json-ld: | { "@context": "https://schema.org", "@type": "AdvertisingAgency", "name": "AMARQUEZ", "description": "Search performance marketing agency specializing in paid search, organic SEO, and AI search visibility", "url": "https://amarquez.agency", "logo": "https://amarquez.agency/logo.svg", "image": "https://amarquez.agency/og-image.jpg", "address": { "@type": "PostalAddress", "streetAddress": "265 E. 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- [About](/about) - Services - [Results](/results) [Get an Audit](/audit)[Get Started](/contact) [Back to Results](/results) Metal Buildings Google Ads CRM Integration Multi-State # $890K Pipeline from a Focused $18K Budget How we helped a metal buildings company outperform national competitors and lead aggregator platforms with deep research, custom funnels, and CRM-powered optimization. $890k Pipeline Generated $141k Closed Revenue $18k Ad Spend ~8:1 ROI The Challenge ## Competing Against National Players on a Local Budget The metal building and steel construction industry is dominated by national players and lead aggregator platforms that outspend smaller companies by 5–10x. Broad keywords are expensive and attract tire-kickers, not serious buyers. This client needed a way to compete across multiple states without burning budget on low-intent traffic. They needed every dollar to work harder — targeting actual buyer behavior, not just search volume. Our Approach ## Custom Funnels & CRM-Powered Optimization ### Deep Keyword Research We went beyond surface-level keywords to identify the most profitable, buyer-intent search terms — the ones that signal someone ready to buy, not just browse. ### Conversion-Focused Landing Pages Built custom landing pages designed as a funnel — targeting specific buyer behaviors and filtering out low-quality leads before they ever hit the CRM. ### CRM Integration & Enhanced Conversions Integrated with the client's CRM to feed enhanced conversion data back to Google. This trained the algorithm to find more buyers — not just clickers. ### Multi-State Campaign Strategy Deployed focused budget allocation across multiple states, concentrating spend on the highest-converting markets rather than spreading thin. The Strategy ## Why a $18K Budget Beat Competitors Spending 5x More ### Enhanced Conversions Changed Everything Most competitors just track form fills. We integrated with the client's CRM to feed actual sales data back to Google. This means Google's algorithm learned what a real buyer looks like — not just someone who fills out a form and ghosts. Over time, the algorithm got smarter, driving down cost per acquisition and increasing lead quality. ### Custom Funnel Targeting Buyer Behavior Instead of sending all traffic to a generic page, we built conversion-focused landing pages that matched specific search intent. Each page was designed to qualify leads before they submitted — reducing wasted sales time and increasing close rates. 💡 Key Insight "By integrating with the client's CRM and feeding enhanced conversions back to Google, we trained the algorithm to find more buyers — not just clickers. A focused $18K budget outperformed competitors spending 5x more." HVAC 11.5x ROI Auto Glass +627% Revenue $802k Plumbing +390% Let's Partner Up ![Aaron Marquez](/assets/aaron-marquez-B8YHOWSX.webp) Aaron Marquez · Founder & Growth Strategist ## Ready to Outperform Your Competition? Let's build a strategy that makes every dollar count - no matter the budget. [Get Started](/contact) 20-min video call · No obligation 5.0 on Google 50+ businesses scaled Reply within 24 hours 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