--- title: "Google Ads Fresno | PPC Management That Drives ROI | AMARQUEZ" description: "Expert Google Ads management in Fresno, CA. Stop burning money on ads that don't convert. Certified Google Partner delivering qualified leads and measurable ROI." lang: en json-ld: | [ { "@context": "https://schema.org", "@type": "AdvertisingAgency", "name": "AMARQUEZ", "description": "Search performance marketing agency specializing in paid search, organic SEO, and AI search visibility", "url": "https://amarquez.agency", "logo": "https://amarquez.agency/logo.svg", "image": "https://amarquez.agency/og-image.jpg", "address": { "@type": "PostalAddress", "streetAddress": "265 E. River Park Circle, Suite 110", "addressLocality": "Fresno", "addressRegion": "CA", "postalCode": "93720", "addressCountry": "US" }, "geo": { "@type": "GeoCoordinates", "latitude": "36.785261", "longitude": "-119.788815" }, "contactPoint": { "@type": "ContactPoint", "telephone": "+1-559-408-5150", "contactType": "customer service", "email": "hello@amarquez.agency", "availableLanguage": [ "en" ] }, "sameAs": [ "https://www.facebook.com/amarquezagency", "https://www.instagram.com/amarquezagency/", "https://www.linkedin.com/company/amarquez/" ], "priceRange": "$$", "areaServed": [ { "@type": "City", "name": "Fresno" }, { "@type": "City", "name": "Clovis" }, { "@type": "City", "name": "Madera" }, { "@type": "GeoCircle", "geoMidpoint": { "@type": "GeoCoordinates", "latitude": "36.785261", "longitude": "-119.788815" }, "geoRadius": "50000", "description": "Central Valley" } ] }, { "@context": "https://schema.org", "@graph": [ { "@type": "WebPage", "@id": "https://amarquez.agency/services/google-ads", "url": "https://amarquez.agency/services/google-ads", "name": "Google Ads Fresno | PPC Management That Drives ROI | AMARQUEZ", "description": "Expert Google Ads management in Fresno, CA. Stop burning money on ads that don't convert. Certified Google Partner delivering qualified leads.", "isPartOf": { "@id": "https://amarquez.agency" }, "breadcrumb": { "@id": "https://amarquez.agency/services/google-ads#breadcrumb" }, "about": { "@id": "https://amarquez.agency/services/google-ads#service" } }, { "@type": "Service", "@id": "https://amarquez.agency/services/google-ads#service", "serviceType": "Google Ads Management", "name": "Google Ads Management Services Fresno", "description": "Expert PPC management that maximizes ROI and delivers qualified leads in Fresno, CA. Certified Google Partner.", "provider": { "@type": "AdvertisingAgency", "name": "AMARQUEZ", "url": "https://amarquez.agency" }, "areaServed": [ { "@type": "City", "name": "Fresno" }, { "@type": "City", "name": "Clovis" }, { "@type": "City", "name": "Madera" }, { "@type": "AdministrativeArea", "name": "Central Valley" } ], "offers": { "@type": "Offer", "priceCurrency": "USD", "availability": "https://schema.org/InStock", "priceSpecification": { "@type": "PriceSpecification", "minPrice": "2000", "maxPrice": "10000", "priceCurrency": "USD" }, "description": "Most businesses see results with $2,000-$10,000/month" } }, { "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "How much should I spend on Google Ads?", "acceptedAnswer": { "@type": "Answer", "text": "Budget depends on your industry, competition, and goals. Most businesses see results with $2,000-$10,000/month. We recommend starting with at least $1,500/month to gather meaningful data and compete effectively. We'll provide a custom budget recommendation based on your market." } }, { "@type": "Question", "name": "What's a good ROAS (Return on Ad Spend)?", "acceptedAnswer": { "@type": "Answer", "text": "A good ROAS varies by industry and profit margins. Generally, 4:1 ($4 revenue per $1 spent) is solid, but service businesses with high lifetime value often achieve 6-10x. We focus on profitable ROAS—not just clicks or impressions." } }, { "@type": "Question", "name": "Do I pay you on top of my ad spend?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. Your ad budget goes directly to Google for clicks. Our management fee (typically 15-20% of ad spend or flat monthly rate) covers strategy, optimization, reporting, and ongoing campaign management. This ensures your budget is maximized for results." } }, { "@type": "Question", "name": "How quickly will I see results?", "acceptedAnswer": { "@type": "Answer", "text": "You'll start seeing traffic and clicks within 24-48 hours of launch. However, meaningful optimization typically takes 30-60 days as we gather data, test variations, and refine targeting. Best results compound over 3-6 months." } }, { "@type": "Question", "name": "What if my industry is too competitive?", "acceptedAnswer": { "@type": "Answer", "text": "High competition just means higher CPCs, not impossible campaigns. We use smart targeting, long-tail keywords, geo-targeting, and conversion optimization to compete effectively even in crowded markets. Sometimes niche targeting beats broad reach." } }, { "@type": "Question", "name": "Can you manage my existing Google Ads account?", "acceptedAnswer": { "@type": "Answer", "text": "Absolutely. We specialize in auditing and optimizing underperforming accounts. We'll identify wasted spend, fix issues, and implement improvements. Most takeovers see 30-50% improvement in the first 60 days." } }, { "@type": "Question", "name": "How do you prevent wasted ad spend?", "acceptedAnswer": { "@type": "Answer", "text": "We use negative keywords, audience exclusions, bid adjustments, geo-targeting, ad scheduling, and conversion tracking to ensure every dollar targets qualified prospects. Regular audits catch wasteful spend before it becomes expensive." } }, { "@type": "Question", "name": "What's included in your monthly reporting?", "acceptedAnswer": { "@type": "Answer", "text": "You'll receive detailed reports on clicks, conversions, cost per lead, ROAS, keyword performance, ad copy testing results, and actionable recommendations. 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- [About](/about) - Services - [Results](/results) [Get an Audit](/audit)[Get Started](/contact) Google Ads That Pay Back # Turn clicks into paying customers Stop burning money on ads that don't convert. Expert PPC management that maximizes your ROI and delivers qualified leads - without the waste. [Get Started](/contact) [See Results](/results) 150+ five-star reviews from Central Valley businesses BBB Accredited Clutch Top 100 Google Partner TrustIndex Verified Sponsored yourbusiness.com #1 HVAC Repair in Fresno - Same-Day Service Available Licensed, insured, and trusted by 1,200+ Central Valley homeowners. Get a free quote today. Free Quote Emergency Service Reviews Locations Performance +312% ROAS 7.1x CPC $5 Conv 211 ProcessRecent ResultsFAQContact Us ![Google Partner Agency](/assets/google-partner-logo-n2p7r_gn.png) CERTIFIED GOOGLE PARTNER AGENCY ## Why Expert Management Matters Google Ads is powerful, but requires expertise to avoid wasted spend and maximize results ### Platform Complexity Google Ads is a powerful platform, but most people use guided setups or Google's recommendations, which aren't optimized for your specific goals. There are too many nuances to navigate effectively without deep platform expertise. ### Buying Behavior Understanding Success requires a deep understanding of buying behavior and customer psychology. Knowing what motivates your audience to click, trust, and convert is critical—and it's more than just keywords. ### Strategic Keyword Research Building a successful campaign requires thorough keyword research that balances search volume, competition, and intent. The right keywords mean the difference between wasted clicks and qualified leads. ### Constant Optimization Google Ads isn't 'set it and forget it.' Constant optimization and measuring are essential to determine what's working. Our team helps you reduce wasted spend, get laser-focused results, and scale effectively. Remember: Google Ads doesn't scale linearly—you can't just throw more money at it and expect proportional growth. ## What's Included Full-service Google Ads management to drive qualified traffic and maximize your advertising ROI ### Campaign Strategy & Setup Expert campaign structure designed to reach your ideal customers at the right time ### Keyword Research & Targeting Identify high-converting keywords and eliminate wasteful ad spend ### Ad Copywriting & Testing Compelling ad copy that drives clicks and conversions, continuously A/B tested ### Landing Page Optimization Convert more clicks into customers with optimized landing page experiences ### Bid Management Strategic bidding to maximize ROI while staying within your budget ### Performance Tracking & Reporting Detailed analytics and insights to measure success and optimize campaigns ## Our Google Ads Process A proven methodology to create high-performing campaigns that deliver results 01 ### Discovery & Goal Setting Understand your business objectives, target audience, and competitive landscape. 02 ### Campaign Setup Build targeted campaigns with optimized structure, keywords, and compelling ad copy. 03 ### Launch & Optimization Launch campaigns and continuously test and refine for better performance. 04 ### Ongoing Management Monitor, analyze, and adjust campaigns to maximize your return on ad spend. ## Recent Campaign Results Real performance data from actual client campaigns ![E-Commerce Client campaign results](/assets/ecommerce-BlijYiT6.png) E-Commerce Client Ad Spend $1,700 Revenue $12,100 in purchases 719% ROAS Return on Ad Spend 7.1x return on investment ![Commercial Contractor campaign results](/assets/commercial-contractor-C0BTJIJy.png) Commercial Contractor Ad Spend $14,600 Conversions 211 conversions Cost per Lead $69 cost per lead Consistent lead generation ![Paving Company campaign results](/assets/paving-company-DETbRpWn.png) Paving Company Ad Spend $3,200 Cost per Lead $94 cost per lead Avg CPC $5 cost per click Affordable lead acquisition ![HVAC Client campaign results](/assets/hvac-client-RW0rKMKR.png) HVAC Client Ad Spend $18,200 Cost per Lead $237 average cost per lead Avg CPC $6 average CPC Premium service, quality leads ![Solar Client campaign results](/assets/solar-client-EaqaHsrU.png) Solar Client Ad Spend $26,100 Cost per Lead $22 cost per lead Avg CPC $5.50 average CPC Exceptional cost efficiency Previous slide Next slide ## Frequently Asked Questions Everything you need to know about our Google Ads management ### How much should I spend on Google Ads? ### What's a good ROAS (Return on Ad Spend)? ### Do I pay you on top of my ad spend? ### How quickly will I see results? ### What if my industry is too competitive? ### Can you manage my existing Google Ads account? ### How do you prevent wasted ad spend? ### What's included in your monthly reporting? HVAC 11.5x ROI Auto Glass +627% Revenue $802k Plumbing +390% Let's Partner Up ![Aaron Marquez](/assets/aaron-marquez-B8YHOWSX.webp) Aaron Marquez · Founder & Growth Strategist ## Stop Wasting Money on Ads That Don't Convert Get a free campaign audit and discover exactly how to maximize your ROI. [Get Started](/contact) 20-min video call · No obligation 5.0 on Google 50+ businesses scaled Reply within 24 hours 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