An established home services company wanted a complete redesign. Their biggest fear? Losing the SEO rankings they'd built over years. Here's what happened.
The Challenge
This well-established plumbing, HVAC, and electrical company had built strong SEO over the years. But their website was outdated, conversions were stagnating, and they wanted to introduce a refreshed brand.
The #1 concern — shared by most home service companies considering a redesign — was that a new site would tank their search rankings. They'd seen competitors make this mistake and didn't want to be next.
Our Approach
Rebuilt on WordPress with Flexbox and modern, clean code structure for better crawlability and performance.
Most home service sites have a homepage competing for all keywords while service pages sit idle. We restructured so every page has a clear purpose.
Each service — plumbing, HVAC, electrical — got its own optimized landing page targeting specific keywords instead of fighting the homepage.
Redirect mapping, schema markup, internal linking strategy, and page speed optimization were built into the foundation.
💡 Key Insight
"Most home service companies have a homepage competing for all keywords while service pages sit idle. We fixed that — giving every service its own optimized page that actually ranks."
The Results — 3 Months Post-Launch
Let's discuss how we can redesign your site without sacrificing SEO performance.
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